Automotive, metallurgy and construction
Bogotá
The case
The online store of the German multinational Würth in Colombia was facing problems that affected its performance and user experience, including deficiencies in design, functionality and site management. The main challenges identified were outdated design in relation to user experience trends, lack of responsive experience, problems in user registration and content management. In addition, lack of independence to update their content, which generated additional costs.
The solution
EvolutecC implemented a global restructuring plan for Würth Colombia's e-commerce, dividing the solution in several stages: Backend optimization to allow the Webmaster to manage content without depending on the technical team, integration with WooCommerce to improve user registration and shopping experience, improved connection with the CRM to optimize the management of cities and departments, UX/UI redesign for an attractive and functional interface, and establishment of a periodic maintenance plan to ensure the proper functioning and scalability of e-commerce in the future.
The solution implemented by EvolutecC revealed significant results for Würth.co, giving it a stronger position in the market, improving its online presence, customer satisfaction and operational efficiency.
These are the main results obtained:
- Management autonomy: Thanks to the Backend's optimization, Würth.co's Webmaster can manage the content independently, without requiring additional technical support constantly.
- Improved user experience: Integration with WooCommerce allowed to fix bugs in registration processes and improve the overall customer experience during checkout, increasing customer satistaction and conversion rates.
- Administration efficiency: Improved connection between e-commerce and Würth's CRM allowed to optimize the management of cities and departments, enabling an effective customer management and greater operational efficiency in business processes.
- Attractive and functional design: The new UX/UI design of the website resulted in a more attractive and functional interface, improving the user experience, visitor retention and customer loyalty.
- Sustainable growth rate: Thanks to regular maintenance and scalability of the project, Würth.co has been able to grow and adapt to the market's and business' needs.
