Caso de Éxito | 724BC Consulting

Discover how EvolutecC helped 724BC Consulting

to transform your website into a strategic positioning and lead generation tool.

About the client

724BC Consulting is a firm specialized in SAP solutions, with expertise in technology innovation, AMS services, Basis administration, and digital transformation. Its mission is to deliver robust consulting to companies that require specialized support for enterprise platforms, with presence in Colombia and international reach.

Industry:
Consulting, Technology and Software

Location:
Medellín - Colombia

Products

Web CMS

Technologies

WordPress

MySQL

PHP

Elementor

Infrastructure

Hostinger

Excellent service, warm people, committed professionals, and best of all, they were responsible with the agreed deadlines. They developed our website".

Claudia Ramos

Project Manager

<p>724BC Consulting recognized that its former website did not adequately reflect the strength and value of its SAP service offering. The site lacked a clear structure for services and content, suffered from technical limitations, low performance, and poor mobile adaptability. EvolutecC was engaged to lead the complete redesign and optimization of the web portal with a focus on commercial visibility, user experience, marketing tool integration, and technical scalability.</p>
<p>The goal was to build a modern, multilingual, highly functional site capable of attracting and converting qualified leads. The scope included technical aspects (hosting, security, performance), UX design, strategic content, SEO positioning, and ease of administration—all under a scalable WordPress-based architecture aligned with the B2B market.</p>

The case

724BC Consulting recognized that its former website did not adequately reflect the strength and value of its SAP service offering. The site lacked a clear structure for services and content, suffered from technical limitations, low performance, and poor mobile adaptability. EvolutecC was engaged to lead the complete redesign and optimization of the web portal with a focus on commercial visibility, user experience, marketing tool integration, and technical scalability.

The goal was to build a modern, multilingual, highly functional site capable of attracting and converting qualified leads. The scope included technical aspects (hosting, security, performance), UX design, strategic content, SEO positioning, and ease of administration—all under a scalable WordPress-based architecture aligned with the B2B market.

The solution

EvolutecC implemented a tailored solution using WordPress with Elementor, including optimized visual modules, forms connected to HubSpot CRM, and strategic sections to communicate 724BC’s value proposition. The site was developed in Spanish and English using WPML to enable easy content translation. Dedicated pages were created for SAP services, technical solutions, clients, case studies, educational resources, blog, and contact, all featuring lead generation forms and responsive design. Technical SEO tools, advanced security, CDN, and staging environments were configured to ensure high performance and platform stability. A flexible content manager was also implemented to empower the 724BC team to update their site easily, without requiring technical skills. The EvolutecC team included a Project Manager, CMS developers, UI/UX designer, QA, and infrastructure specialist, working together through six agile phases.

The result

Complete redesign with commercial, visual, and technical focus aligned with SAP industry
Bilingual platform (Spanish-English) with clear, structured content
Seamless HubSpot integration for lead capture and tracking
SEO technical optimization applied to homepage
Responsive design for multiple devices and screen sizes
Strategic sections: SAP Services, technical solutions, self-managed case studies, resources, and blog
Advanced security setup with Cloudflare CDN, LiteSpeed cache, and staging environment
Fully self-managed site with internal team training