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About the client
Sumicolor is a company specializing in color solutions for the plastics and textile industries, producing color concentrates (MASTERBATCH) and custom pigments for plastics, as well as sustainable products for textile dyeing and finishing. Their focus on innovation and technical consulting enables their clients to develop products efficiently and with a personalized approach.
Industry:
Industrial ProductsLocation:
Medellín, ColombiaProducts
Web CMS
Technologies
WordPressPHP
Infrastructure
Hostinger
The case
Sumicolor required a complete website overhaul to enhance their online presence and provide a more intuitive, professional experience. Key elements included incorporating an automated product search, social media integration, and a dedicated tab for handling job and client inquiries. Another essential goal was creating a bilingual platform to help the company expand its reach into international markets.
The solution
EvolutecC developed a modern, responsive website for Sumicolor, with sections organized by Plastics and Textiles, the company’s primary industries, and multilingual integration in English and Spanish. Custom forms were also developed to guide users interactively.
To meet their digital marketing requirements, tools like SEOPress, Google Analytics, and Google Tag Manager were integrated, enabling the team to analyze web traffic from both organic and paid sources.
The result
The solutions implemented by EvolutecC led to significant improvements for Sumicolor:
- Greater International Reach: The bilingual integration in English and Spanish allowed Sumicolor to attract international clients, expanding business opportunities beyond Colombia and boosting global visibility in the plastics and textiles sectors.
- SEO Optimization and Web Analytics: SEO optimizations and the use of digital marketing tools like SEOPress, Google Analytics, and Google Tag Manager enhanced tracking of site visits, improved search engine rankings, and generated more qualified leads.
- Improved Request Management Efficiency: The customized forms optimized the handling of client and job inquiries, guiding users interactively and allowing for more precise data collection, leading to quicker and more effective responses to client needs.
- Secure and Scalable Platform: Advanced hosting configuration on Hostinger Cloud Hosting, along with SSL security, ensured a secure environment for the website, with optimal load times and infrastructure ready to support the company's growth and future demands.