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Discover how EvolutecC helped Biosumma SAS
to transform its B2B sales operations using a web platform based on WordPress and WooCommerce integrated with SIIGO Cloud. The solution was designed to simplify product searches, synchronize inventory and pricing, and manage online quote requests more efficiently.
About the client
Biosumma SAS is an importer and distributor of high-quality medical equipment based in Barranquilla, Colombia. With a focus on personalized service and expert consultation, Biosumma offers innovative solutions and tools for healthcare professionals and institutions, providing technical support and ongoing assistance to each of its clients.
Industry:
MedTech - Dispositivos MédicosLocation:
Barranquilla, ColombiaProducts
Web CMSEcommerce B2B
Technologies
WordPressWooCommercePHP
The case
The company needed a robust web platform that would integrate three simultaneous capabilities: a product catalog with an advanced search function by category and brand, a quoting system tailored to the B2B sales process, and real-time integration with SIIGO Cloud to keep inventory and prices constantly updated based on each customer’s profile.
Additionally, they needed SEO and web analytics tools to begin building organic search engine visibility and measure visitor behavior—capabilities they did not have at the time.
The solution
EvolutecC designed and developed a professional WordPress website with WooCommerce tailored for B2B quotes—not a standard transactional e-commerce site, but a platform for inquiries and proposal generation aligned with Biosumma’s actual sales process.
The most significant technical milestone was the integration with SIIGO Cloud via API: the warehouse was configured in the ERP, automatic synchronization of inventory and customer-specific pricing was established, and joint meetings were held with the SIIGO team to validate the connection and ensure a smooth launch into production.
The platform also included a comprehensive security architecture: Cloudflare CDN, SSL certificates, a staging environment for controlled development, a WordFence plugin with 2FA authentication, and integration with the digital marketing ecosystem: Google Analytics 4, Google Tag Manager, Google Ads, Facebook Pixel, and SEOPRESS for organic optimization.
The result
Active and professional digital channel: Biosumma now has a website that reflects the quality of its medical products, featuring a searchable catalog, an advanced search function by category and brand, and pages optimized for the user experience on both desktop and mobile devices.
Operational automation via SIIGO: Integration with the ERP system eliminated the need for manual inventory and price updates, reducing administrative errors and ensuring that customers always see accurate, up-to-date information in real time.
Online B2B quoting process: The system allows customers to browse products and generate quote requests directly from the site, streamlining the sales cycle and reducing the operational burden on the sales team.
SEO and web analytics: The implementation of SEOPRESS and the Google ecosystem enabled Biosumma to begin building organic visibility in search engines and to gather real data on visitor behavior to make informed marketing decisions.
Long-term business relationship: Satisfaction with the project led to a renewal of technical support in 2026, consolidating EvolutecC as Biosumma’s technology partner for the maintenance and continuous evolution of its digital platform.