Addressing of e-commerce for the last semester of 2022
Digital environments have been gaining strength for a couple of years, investments in websites, applications, even artificial intelligence, are terms that have gradually been integrated into everyday life and, with atypical situations such as COVID-19, the world was forced to have a forced digitization, some would say ahead of what many were prepared for.
For 2022, the world is gradually resuming its everyday life, without leaving behind acquired habits such as online shopping. Internet has shown to be an efficient place to host all kinds of projects, accessible, comfortable for the consumer, causing 85% of purchases to be made through this channel only in the first half of the year.
Advantages of owning e-commerce
Evidently, the undeniable growth in online commerce represents multiple advantages for service providers, according to Forbes, some advantages are:
• Cost reduction thanks to the fact that you avoid paying for services, salaries, SEO or SEM positioning options. If you want to invest in advertising, this medium is still cheaper than traditional channels.
• Generate customer loyalty by offering a better electronic shopping experience through a wide product catalog, secure pages with payment guarantees and fast delivery, 24-hour shopping availability, intuitive navigation.
• Visibility in the market because approximately 50% of consumers research on the Internet before going to a physical store, your e-commerce could have the opportunity to be located in relation to the search, so it is important for any company to create links with the customer in that first encounter.
Common mistakes in your e-commerce
Now, this digitalization process must be at certain quality standards in order to get results with the project and achieve positive perceptions by our existing or potential audience.
• Low image quality and confusing descriptions. Touch is one of the senses that do not play in our favor on the Internet, but we can take advantage of sight to conquer our customers, it is essential that the customer can see every detail, accompanied by a clear description of the item. The consumer will not buy merchandise that he does not know.
• Not having a responsive website. Since most purchases are made through a mobile device, your online store must be adaptable to any type of screen, easy to read and attractive design. Don't forget that you are not sure from which device they will connect.
• Long processes. The user in general does not like to wait, this is why you must ensure the effectiveness of your website, with short waiting times and simple processes, both purchase and payment. Consumers do not like to be complicated.
Recommended platforms for your e-commerce
The UX will depend on the design, navigability, usability, accessibility, software and other factors that could be easily solved with custom development, however, the most cost-effective option in the short and medium term could be CMS platforms
• Shopify
• BigCommerce
• Adobe commerce (Magento)
• WooCommerce
• PrestaShop
The right one for you will depend on the specific needs of your market.
E-commerce for 2023
Taking into account the growth obtained in previous years, the trends for the new 2023 will only increase, according to the graphs, the figures will go back up to 6,542 million dollars as a result of online purchases in the world. Likewise, the forecast points out that 73% of purchases will be made through mobile devices thanks to the convenience they represent.
So, the recommendation for all commerce is to adapt its sales modality through secure sites, expand its payment methods, customize the shopping experience, since there will come a point where it will be difficult for a consumer to imagine buying something without first looking for it on the web.