Recommended plugins for your online store in WooCommerce
WooCommerce is one of the leading WordPress technologies for e-commerce development. Like Shopify or PrestaShop, WooCommerce allows the creation of online stores thanks to its open source code that provides high levels of customization and flexible configuration, as well as easy self-administration for those who are not programming experts.
In the same way that the CMS, WooCommerce also supports several plugins that allow you to extend its basic features. Plugins are integrations that enhance the functionality of your site.. With this code component you can quickly add specific elements to your e-commerce. For example, manage shipments and purchases, increase sales, initiate international sales, marketing optimization, store communication, among others.
In this article we will share some recommended plugins to enhance the features of this software provided by WordPress.
Google Site Kit
This plugin is recommended to e-commerce owners, as it facilitates the full suite of Google measurement tools such as Google Analytics or Page Speed insights. With Google's suite of technologies you will be able to measure your store traffic and user behavior.
Google site kit helps you to know, through simple graphs, how users find and interact with the website, in this way, it is much easier to make predictions, execute strategic actions on your page to maximize sales and expand your online presence organically. Site Kit helps you succeed with your e-commerce.
ChatWith.io
Recovering customers who for some reason abandoned their shopping cart is the perfect strategy to increase conversions.
ChatWhit.io allows you to send messages to WhatsApp to reactivate that purchase process that for some reason was paused. It is normal for customers to get distracted, have doubts about purchasing the product, and other factors that can stop purchases on your site.
This plugin monitors the activity of your customers and allows with one click to send a message to their WhatsApp to reactivate those purchases. Learn about all the benefits of integrating this type of alternatives to your e-commerce.
Yoast SEO
The desire of all web owners is to achieve organic appearance in search engines, increase traffic to the site and, consequently, the purchases and actions carried out on it.
The goal of this integration is very much in line with our first recommendation. With Yoast SEO you can improve the organic (non-paid) positioning of your e-commerce; moreover, taking into account that the descriptions and keywords implemented on your website are the main tools to position yourself organically, this plugin contributes to find better ways to add strategic URLs, titles and meta descriptions.
Let's remember that high search engine rankings help more people to get to know you on the Internet, and all the factors mentioned above will help you to have better rankings.
WooCommerce CrossSell and UpSell
Cross-selling is a simple marketing strategy, it consists of automatically suggesting products that your customers will potentially like. This way your products get more visibility.
CrossSell and UpSell stimulates purchases and helps you as an owner to increase sales. You can also display personalized messages with offers related to the product or propose an additional item that would perfectly match the current purchase.
YITH WooCommerce Customize My Account Page
This plugin offers customized interactions on the "My Account" page, giving administrators the option to promote products, display messages related to offers and discount codes on this page.
Personalization of "My Account" is a great marketing tool and enhances your user experiences in a targeted way, giving you the opportunity as an administrator to show different offers to each customer.
It should be clarified that there are multiple options that meet different needs. These are the plugins recommended initially. At the time of consulting you can discover that other integrations respond better to your needs. Implement the right one for you.
As a final tip, update your site's plugins. All software should be updated from time to time. Make sure you always use the latest version, this can be done through preventive and/or corrective maintenance.